Internship
General Motors · Summer 2026
Designing an AI-powered ownership experience
One AI-enhanced experience for the myBrand app, built to scale across every GM brand — from Corvette to Blackwing to Camaro.
Hero visual — Instagram post
Corvette on track
Blurred UI
Off-road / Hummer
Role
Product Design Intern
Team
[Team name]
Timeline
[Month] – [Month] 2026
Collaboration
Product, Engineering, Research, Marketing
Overview
I owned an AI-powered mobile experience that helps GM owners get the most out of their vehicle — from the first spark of curiosity to their first track day and beyond.
Details are under NDA. Visuals have been blurred or abstracted.
Chapters
A peek at the journey I designed
#01 · Foundation
One experience, every brand
Problem
Performance drivers relied on fragmented tools before, during, and after the drive. A separate app for every vehicle doesn’t scale.
Solution
A single AI-enhanced framework inside myBrand that flexes across brands and activities.
— Started from a working-backwards PRFAQ for Corvette drivers
— Reframed into a scalable system for any GM brand
Diagram — many vehicles, one myBrand app
#02 · Discover
A personalized invitation
Problem
Many owners never take their car to a track because they don’t know where to start.
Solution
AI surfaces events matched to the owner’s vehicle and skill level.
— An AI-generated preview of your own car on the actual track
Blurred UI — invitation card
#03 · Prepare
From weeks out to the night before
Problem
Preparing for a first track day is intimidating: the car, the gear, the rules.
Solution
AI breaks preparation into a clear timeline of small, manageable tasks.
— Track knowledge, learned step by step
— Vehicle diagnostics and a conservative, track-ready setup
— A final checklist the day before
Blurred UI — preparation guide
#04 · Coach
Learning after the session
Problem
Recorded footage and data stay locked in the car, hard to review or learn from.
Solution
PDR footage and vehicle data in one place, with AI that highlights what went well and what to improve next.
— Progressive PTM recommendations for the next session
Blurred UI — post-session coaching
Want the full story?
Most of this work is under NDA. Reach out via email or LinkedIn for a walkthrough.
Password-protected walkthrough — coming soon
Intern days
My summer at General Motors
Photo — GM Tech Center
Photo — team
Photo — track / studio
Takeaways
What I learned at GM
Design for the system, not just the screen.
Scaling one idea across every brand taught me to think in frameworks.
Prototype to align.
Figma Make and Cursor let me turn ambiguity into something people could react to, fast.
Speak every room’s language.
Product, Engineering, Research, and Marketing each needed a different version of the same story.
Write it backwards.
Starting from a press release kept every decision tied to the customer.